“To My Dearest Reader:” Salutations to Target and Engage the Unacquainted

By Caroline M. Cole In a digital world, letters are less common than they used to be, but when they do appear, they may incorporate outdated salutation references or presumptuous forms of address, both of which can start communication on … Continue reading

Letter Format Find and Fix Exercise, Part II

By Caroline M. Cole In “Letter Format Find and Fix, Part I,” readers had the opportunity to identify format and layout changes they might make to a sample letter to improve its appearance. This discussion examines how traditional American business … Continue reading

Letter Format Find and Fix Exercise, Part I

By Caroline M. Cole Though less important than the actual message, a document’s format (the way text is typeset) and layout (the way text is arranged on a page) contributes to the reader’s impression and, hence, reception of the information. … Continue reading