Bypass Slogans and Develop a Mission Statement to Build and Pitch Your Reputation

By Caroline M. Cole DeBeers claims a “diamond is forever,” Exxon wants to be “a tiger in your tank,” Timex “takes a licking and keeps on ticking,” Energizer “keeps going and going and going,” and “Like a good neighbor, State … Continue reading

Addicted to Devices, and the Messages We Transmit

By Caroline M. Cole Appearing in the 1965 Time-Life publication Early Man, a Rudolph Zallinger illustration depicts 15 figures walking from left to right, ordered to suggest the evolutionary path of ape-like beings to Homo sapiens. The March of Progress, … Continue reading