Strive for Excellence, Not Perfection, in Communication

By Caroline M. Cole A beautifully plated appetizer, justifying a chef’s reputation or a restaurant’s multi-star rating. An elegantly designed smart phone or tablet that prompts consumers to wait in line for hours or even days. An impeccably executed pas … Continue reading

Letter Format Find and Fix Exercise, Part II

By Caroline M. Cole In “Letter Format Find and Fix, Part I,” readers had the opportunity to identify format and layout changes they might make to a sample letter to improve its appearance. This discussion examines how traditional American business … Continue reading

Letter Format Find and Fix Exercise, Part I

By Caroline M. Cole Though less important than the actual message, a document’s format (the way text is typeset) and layout (the way text is arranged on a page) contributes to the reader’s impression and, hence, reception of the information. … Continue reading