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By Caroline M. Cole Wrapping up one year and launching into another, many of us will spend a few moments reflecting upon the successes and challenges of the past 12 months so as to identify ways to make this new … Continue reading
Category Archives: reputation
By Caroline M. Cole A beautifully plated appetizer, justifying a chef’s reputation or a restaurant’s multi-star rating. An elegantly designed smart phone or tablet that prompts consumers to wait in line for hours or even days. An impeccably executed pas … Continue reading
By Caroline M. Cole You’re working on a report that’s due by the end of the day and the phone rings; it’s a client you haven’t talked to for a while, wanting to discuss an idea for a new campaign. … Continue reading
By Caroline M. Cole DeBeers claims a “diamond is forever,” Exxon wants to be “a tiger in your tank,” Timex “takes a licking and keeps on ticking,” Energizer “keeps going and going and going,” and “Like a good neighbor, State … Continue reading